OIKOS launches cultured dairy drink to help build and retain muscle mass during weight loss

OIKOS has introduced OIKOS FUSION, which according to the company is the first of its kind, nutrient-dense cultured dairy drink developed specifically to support muscle mass during weight loss, while also supporting digestive health.

One in four people in the US (27%) report being on a weight loss journey and nearly 10% of the US population has used a GLP-1 medication. For many, this creates unique nutrition challenges – including meeting daily protein needs to help prevent muscle loss. Research suggests that muscle mass accounts for approximately 20% of weight lost while on a GLP-1 medication.

Powered by OIKOS' patented Advanced FUSION Blend, OIKOS FUSION is designed to help build and retain muscle mass during weight loss when combined with exercise and a balanced diet. It is the first and only product in the yogurt category specifically created and positioned to support the unique nutrition needs of GLP-1 users and other weight loss consumers, with a patented combination of whey protein, leucine and vitamin D.

These three key nutrients have been extensively researched in populations at risk for muscle loss, including two clinical trials conducted by Danone. Together, this proprietary trifecta blend takes intentional muscle support to the next level by helping consumers maximally triggering muscle synthesis when paired with a balanced diet and exercise.

OIKOS FUSION comes in three flavours including strawberry, mixed berry and vanilla. Each nutrient-dense 7 fl oz, 130-calorie bottle is lactose-free and contains:

• Patented Advanced FUSION Blend of whey protein, leucine and vitamin D

• 23g of complete protein to support strong muscles

• 5g of prebiotic fibre to support digestive health

• 0g added sugar

• No artificial sweeteners, synthetic colours or dyes

• Vitamins B3 and B12 to help convert food to energy

• A good source of calcium and key vitamins A and D

"People on a weight loss journey often eat less, so it's crucial to focus on the nutrient density of the foods they do eat. When protein needs are not met, the body will start breaking down muscle to get the amino acids it needs. Fiber is also important considering its role in digestive health and because most American fall short on fibre intake," explains Dr Whitney Evans, Director of Nutrition & Scientific Affairs at Danone North America. "That's why we created OIKOS FUSION, in listening to GLP-1 users and studying the latest research, we packed as much targeted nutrition as possible into a small, delicious, and convenient bottle to help make it easier to meet key nutrition needs."

Danone has also created a dedicated nutrition hub for GLP-1 users to deliver clear, credible guidance on the nutritional needs of GLP-1 medication users, featuring expert advice and product recommendations from across its yogurt and waters portfolio.