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Marketing campaign

Apollo Endosurgery launches ‘It Fits’ Lap-Band campaign

The campaign will focus mainly on informing prospective patients to enhance customer care and further improve outreach and support for patients

Apollo Endosurgery has launched the ‘It Fits’ campaign to publicise the Lap-Band System, as well as raising awareness about the advantages of minimally-invasive weight loss procedures. The campaign will focus mainly on informing prospective patients about minimally-invasive weight loss procedures and company has created a call centre to enhance customer care to further improve outreach and support for patients.

“With the increasing prevalence of obesity in the United States, the Apollo Endosurgery team decided that it was time to refresh the brand and inspire people who have tirelessly tried everything else to lose weight, with little to no success, to finally conquer their weight issue with the Lap-Band System,” said Dennis McWilliams, President and Chief Commercial Officer of Apollo Endosurgery. “The Lap-Band System’s benefits speak for itself, so now is the time to raise awareness and let people know this could potentially be their weight loss solution.”

The company is working to transform the Lap-Band System into a process, rather than simply a procedure, which would include strategic partners, nurturing communities, and a customised platform for personalised, sustainable weight loss, in order to improve patients’ quality of life.

“The revitalized system will also cater to physicians so that we can better support their practices,” he added. “We support specialists in being the best coach for their patients. The patient may be in the driver’s seat, but the surgeon has to help them steer. The new system will help address those needs.”

Despite some controversy behind gastric banding technology and its risks, the Lap-Band system is currently under assessment in seriously obese adolescents. The clinical trial is still recruiting patients, between 14 and 18 years old, with a BMI40 and a five-year history of obesity, and is planned to give primary results in 2018.

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Apollo Endosurgery


Suite 350
7000 Bee Caves Road Austin, TX 78746
United States
30° 18' 6.2388" N, 97° 50' 19.4604" W